The complete marketplace glossary

Percentage of each transaction that the marketplace retains as revenue.

Average time it takes for a listing to be fulfilled or matched on the platform.

Total value of goods or services sold through the marketplace over a specific period.

Average cost incurred to acquire a new customer.

Estimated total revenue a customer generates over their relationship with the marketplace.

Percentage of customers who continue to use the marketplace over a given period.

Percentage of customers who stop using the marketplace during a specific period.

Measures customer loyalty by gauging willingness to recommend the marketplace.

Percentage of new users who complete a key action signifying marketplace value realization.

Comparison of the number of sellers or listings to buyers or requests on the platform.

Percentage of customer requests or orders that are successfully fulfilled.

Average monetary value of orders placed on the marketplace.

Percentage of users who take a desired action, such as making a purchase.

Percentage of customers who make more than one purchase within a given period.

Ratio of active buyers to active sellers on the marketplace.

Average revenue generated from each active user.

Average cost to acquire a customer through marketing efforts.

Level of active interaction users have with the marketplace.

Number of unique users who engage with the marketplace within a month.

Number of unique users who interact with the marketplace each day.

Average revenue generated per user in a specific period.

Percentage of customer service issues resolved on the first interaction.

Percentage of visitors who leave after viewing only one page.

Percentage of shoppers who add items to their cart but don't complete the purchase.

Percentage of registered sellers who become active by listing products or services.

Assessment of the overall quality of product or service listings.

Percentage of orders with issues like late shipments or customer complaints.

Percentage of transactions that result in disputes between buyers and sellers.

Percentage of revenue exceeding the cost of goods sold (COGS).

Revenue remaining after variable costs are subtracted.

Percentage of orders delivered within the promised timeframe.

Percentage of orders canceled before fulfillment.

Measurement of how satisfied users are with the marketplace.

Average time users take from initiating a search to completing a purchase.

Average time taken to respond to customer inquiries or issues.

Percentage of users who click on a specific link or advertisement.

Average time users spend on the marketplace during a single session.

Time it takes for the marketplace website or app to load completely.

Rate at which inventory is sold and replaced over a period.

Percentage of sellers who continue to use the marketplace over time.

Percentage of sellers who stop using the marketplace.

Average time it takes for new users to make their first purchase.

Percentage of transactions resulting in a refund.

Measure of the profitability of investments made into the marketplace.

Net profit from a customer over their entire relationship with the marketplace.

Point at which total revenues equal total costs, resulting in neither profit nor loss.

Extent to which the marketplace has captured its target market.

Comparison of the marketplace's pricing to that of competitors.

Percentage increase in active sellers over a period.

Percentage increase in active buyers over a period.

Average price at which items are sold on the marketplace.

Total number of products or services available on the marketplace.

Percentage of inventory sold over a specific period.

Quantitative measure of customer satisfaction levels.

Percentage of transactions identified as fraudulent.

Recurring revenue retained from existing customers, including upgrades and downgrades.

Percentage of revenue remaining after cost of goods sold is deducted.

Percentage increase in revenue over a specific period.

Measures how much effort customers must exert to interact with the marketplace.

Rate at which new users are joining the marketplace.

Quantifies user interactions to assess overall engagement.

Measures how quickly sales are generated and deals are closed.

Direct costs attributable to the production or procurement of goods sold.

Earnings Before Interest, Taxes, Depreciation, and Amortization; measures operational profitability.

Rate at which a company spends its capital before generating positive cash flow.

Time a company can continue operating at its current burn rate before depleting cash reserves.

Percentage of total sales in an industry generated by the marketplace.

Net profit from a customer after accounting for the costs of serving them.

Portion of revenue expected to continue in the future, such as subscriptions.

Yearly value of recurring revenue components.

Normalized monthly revenue from all active subscriptions.

Average annualized revenue per customer contract.

Percentage of customers purchasing higher-priced items than originally intended.

Percentage of customers purchasing additional, complementary products.

Percentage of sales opportunities resulting in closed deals.

Ratio of sales pipeline value to sales targets.

Average number of days to collect payment after a sale.

Time it takes for an investment to generate enough cash flow to recover its initial cost.

Percentage of leads that result in sales.

Percentage at which new customers are acquired from the potential market.

Measurement of how content sellers are with the marketplace.

Measurement of buyer contentment with their marketplace experience.

Average number of orders placed by a customer in a period.

Total profit after all expenses, taxes, and costs have been deducted from revenue.

Costs associated with running daily operations, excluding COGS.

Total value of all bookings made on the marketplace.

Percentage of registered buyers who have made a purchase in a period.

Percentage of registered sellers who have listed or sold items.

Frequency of new products or services added to the marketplace.

Average time for new users to become active and start transacting.

Average time to respond to customer inquiries.

How often users visit the marketplace within a specific period.

Origin points from where users are coming to the marketplace.

Amount paid for each click in pay-per-click advertising campaigns.

Likelihood of customers recommending the marketplace to others.

Number of new users each existing user brings to the marketplace.

Situation where the marketplace's value increases as more users join.

Composite score combining various interaction metrics to assess overall engagement.

Net number of users added, accounting for both gains and losses.