Acquisition Rate
Percentage at which new customers are acquired from the potential market.
Acquisition Rate measures how quickly new customers are acquired. It's calculated by dividing new customers by potential customers, then multiplying by 100.
Monitoring helps evaluate marketing effectiveness and market penetration.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.