Average Contract Value (ACV)
Average annualized revenue per customer contract.
Average Contract Value (ACV) represents the average annualized revenue per customer contract.
Understanding ACV aids in evaluating sales performance and setting acquisition targets.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.