Average Order Value (AOV)
Average monetary value of orders placed on the marketplace.
Average Order Value (AOV) represents the average monetary value of orders placed on the marketplace. It's calculated by dividing total revenue by the number of orders.
Monitoring AOV helps in understanding purchasing behavior. Strategies like upselling or bundling can be employed to increase AOV, boosting overall revenue.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.