Average Revenue Per User (ARPU)
Average revenue generated per user in a specific period.
Average Revenue Per User (ARPU) calculates the average revenue generated per user in a specific period. It's obtained by dividing total revenue by the total number of users.
ARPU helps in understanding user value and optimizing monetization strategies. It's essential for forecasting and revenue planning.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.