Average Selling Price
Average price at which items are sold on the marketplace.
Average Selling Price is the average price at which items are sold. It's calculated by dividing total sales revenue by the number of units sold.
Understanding this helps in pricing strategies and market positioning.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.