Bounce Rate
Percentage of visitors who leave after viewing only one page.
Bounce Rate is the percentage of visitors who leave the marketplace after viewing only one page. It's calculated by dividing single-page visits by total visits, then multiplying by 100.
A high Bounce Rate may suggest that the landing page isn't engaging or relevant. Reducing it can improve user engagement and conversion rates.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.