Break-even Point
Point at which total revenues equal total costs, resulting in neither profit nor loss.
The Break-even Point is when total revenues equal total costs, resulting in neither profit nor loss.
Knowing this point helps in setting sales targets and pricing strategies. It informs financial planning and sustainability assessments.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.