Buyer Growth Rate
Percentage increase in active buyers over a period.
Buyer Growth Rate measures the percentage increase in active buyers.
Monitoring this rate helps assess demand and the effectiveness of user acquisition strategies. It impacts overall marketplace liquidity.
Explore others
Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.