Cancellation Rate
Percentage of orders canceled before fulfillment.
Cancellation Rate is the percentage of orders canceled before fulfillment. It's calculated by dividing canceled orders by total orders, then multiplying by 100.
High rates can negatively impact customer experience and revenue. Monitoring helps identify issues in inventory management or seller reliability.
Explore others
Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.