Cart Abandonment Rate
Percentage of shoppers who add items to their cart but don't complete the purchase.
Cart Abandonment Rate is the percentage of shoppers who add items to their cart but don't complete the purchase. It's calculated by dividing completed purchases by carts created, subtracting from 1, then multiplying by 100.
High rates indicate issues in the checkout process or pricing concerns. Addressing these can recover lost sales and increase revenue.
Explore others
Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.