Churn Rate
Percentage of customers who stop using the marketplace during a specific period.
Churn Rate is the percentage of customers who stop using the marketplace during a specific period. It's calculated by dividing the number of lost customers by the total number at the start, then multiplying by 100.
High Churn Rates can signal issues with user experience or satisfaction. Reducing churn is essential for growth, as it directly impacts revenue and the effectiveness of customer acquisition efforts.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.