Click-Through Rate (CTR)
Percentage of users who click on a specific link or advertisement.
Click-Through Rate (CTR) measures the percentage of users who click on a specific link or advertisement. It's calculated by dividing clicks by impressions, then multiplying by 100.
A higher CTR indicates effective marketing content. Improving CTR can enhance traffic and potential conversions.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.