Competitive Pricing Index
Comparison of the marketplace's pricing to that of competitors.
Competitive Pricing Index compares the marketplace's pricing to competitors'. It's calculated by dividing the marketplace's average price by competitors' average price, then multiplying by 100.
This metric assesses price competitiveness, influencing customer choice and market share.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.