Contribution Margin
Revenue remaining after variable costs are subtracted.
Contribution Margin is the revenue remaining after variable costs are subtracted. It's calculated by subtracting variable costs from revenue.
This metric helps determine how sales affect overall profitability. It guides pricing and cost management decisions.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.