Cost of Goods Sold (COGS)
Direct costs attributable to the production or procurement of goods sold.
Cost of Goods Sold (COGS) represents direct costs attributable to the production or procurement of goods sold.
Monitoring COGS is essential for pricing strategies and profitability analysis. It impacts gross profit margins.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.