Cost per Acquisition (CPA)
Average cost to acquire a customer through marketing efforts.
Cost per Acquisition (CPA) measures the average cost to acquire a customer through marketing efforts. It's calculated by dividing total marketing costs by the number of acquisitions.
Understanding CPA is vital for evaluating marketing efficiency. Ensuring that CPA is lower than LTV is crucial for profitability.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.