Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Customer Acquisition Cost (CAC) is the average expense incurred to acquire a new customer. It includes marketing and sales costs divided by the number of new customers acquired.
Monitoring CAC helps evaluate the efficiency of marketing strategies. A lower CAC indicates more cost-effective acquisition, which is vital for scaling and profitability.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.