Customer Advocacy Score
Likelihood of customers recommending the marketplace to others.
Customer Advocacy Score measures the likelihood of customers recommending the marketplace.
High scores indicate strong loyalty and can lead to organic growth through referrals. It's crucial for brand reputation.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.