Customer Effort Score (CES)
Measures how much effort customers must exert to interact with the marketplace.
Customer Effort Score (CES) assesses how much effort customers must exert to interact with the marketplace. It's typically measured through surveys.
Lower effort scores correlate with higher satisfaction and loyalty. Reducing customer effort can enhance user experience.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.