Customer Engagement Score
Quantifies user interactions to assess overall engagement.
Customer Engagement Score quantifies user interactions, such as login frequency and purchases.
Higher scores suggest stronger relationships and higher retention likelihood. It guides strategies for enhancing engagement.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.