Daily Active Users (DAU)
Number of unique users who interact with the marketplace each day.
Daily Active Users (DAU) represents the number of unique users who interact with the marketplace each day.
DAU provides insights into daily engagement levels. Comparing DAU to MAU (DAU/MAU ratio) can indicate user stickiness and habitual usage.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.