Dispute Rate
Percentage of transactions that result in disputes between buyers and sellers.
Dispute Rate is the percentage of transactions that result in disputes between buyers and sellers. It's calculated by dividing disputed transactions by total transactions, then multiplying by 100.
High rates may indicate product quality issues or miscommunication. Reducing disputes is crucial for maintaining trust and platform integrity.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.