Fraud Rate
Percentage of transactions identified as fraudulent.
Fraud Rate is the percentage of transactions identified as fraudulent. It's calculated by dividing fraudulent transactions by total transactions, then multiplying by 100.
Monitoring is essential for maintaining trust and platform integrity. Implementing fraud prevention measures can reduce this rate.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.