Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Gross Merchandise Volume (GMV) represents the total value of goods or services sold through a marketplace over a specific period. It's a key indicator of the platform's scale and growth.
While GMV shows transaction volume, it doesn't account for revenue or profitability. High GMV with low take rates may not translate into high revenue, making it essential to analyze alongside other metrics.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.