Lead Conversion Rate
Percentage of leads that result in sales.
Lead Conversion Rate is the percentage of leads that result in sales. It's calculated by dividing conversions by leads, then multiplying by 100.
Improving this rate enhances sales efficiency and revenue. It reflects the effectiveness of sales and marketing efforts.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.