Market Penetration Rate
Extent to which the marketplace has captured its target market.
Market Penetration Rate measures the extent to which the marketplace has captured its target market. It's calculated by dividing the number of users by the total potential market, then multiplying by 100.
A higher rate indicates successful adoption. It guides strategies for expansion or diversification.
Explore others
Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.