Market Share
Percentage of total sales in an industry generated by the marketplace.
Market Share is the percentage of total sales in an industry generated by the marketplace.
Increasing Market Share indicates competitive strength and market dominance. It's vital for strategic planning.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.