Monthly Active Users (MAU)
Number of unique users who engage with the marketplace within a month.
Monthly Active Users (MAU) is the number of unique users who engage with the marketplace within a month. It's a key indicator of user base size and platform popularity.
Tracking MAU helps assess growth and market penetration. It can be used alongside DAU to understand engagement patterns.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.