Net Promoter Score (NPS)
Measures customer loyalty by gauging willingness to recommend the marketplace.
Net Promoter Score (NPS) gauges customer loyalty by asking how likely they are to recommend the marketplace on a scale of 0 to 10. The score is calculated by subtracting the percentage of detractors (scores 0–6) from promoters (scores 9–10).
A high NPS indicates strong customer satisfaction and can predict future growth through word-of-mouth referrals. It's a valuable metric for assessing overall customer sentiment.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.