Net Revenue Retention
Recurring revenue retained from existing customers, including upgrades and downgrades.
Net Revenue Retention measures recurring revenue retained from existing customers, including upgrades and downgrades. It's calculated by dividing ending revenue by starting revenue, then multiplying by 100.
A rate above 100% indicates growing revenue from existing customers, which is positive for sustainability.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.