Network Effects
Situation where the marketplace's value increases as more users join.
Network Effects occur when the value of the marketplace increases as more users join.
Positive effects can lead to market dominance. They enhance platform utility and create competitive advantages.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.