Order Defect Rate
Percentage of orders with issues like late shipments or customer complaints.
Order Defect Rate measures the percentage of orders with issues like late shipments or customer complaints. It's calculated by dividing defective orders by total orders, then multiplying by 100.
A low rate is essential for customer satisfaction and marketplace reputation. Monitoring helps identify operational areas needing improvement.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.