Payback Period
Time it takes for an investment to generate enough cash flow to recover its initial cost.
Payback Period is the time it takes for an investment to generate enough cash flow to recover its initial cost.
Shorter periods reduce investment risk and improve capital allocation. It's important for evaluating investment viability.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.