Repeat Seller Rate
Percentage of sellers who continue to use the marketplace over time.
Repeat Seller Rate is the percentage of sellers who continue to use the marketplace over time. It's calculated by dividing repeat sellers by total sellers, then multiplying by 100.
A high rate suggests that sellers find value in the platform, contributing to a stable supply.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.