Retention Rate
Percentage of customers who continue to use the marketplace over a given period.
Retention Rate measures the percentage of customers who continue to use the marketplace over a given period. It's calculated by dividing the number of retained customers by the total number at the start, minus new customers, then multiplying by 100.
A high Retention Rate indicates customer satisfaction and loyalty. It's more cost-effective to retain existing customers than acquire new ones, making this metric crucial for sustainable growth.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.