Return on Investment (ROI)
Measure of the profitability of investments made into the marketplace.
Return on Investment (ROI) measures the profitability of investments made into the marketplace. It's calculated by subtracting investment cost from gain, dividing by investment cost, then multiplying by 100.
Positive ROI indicates profitable investments. It guides future investment decisions and resource allocation.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.