Revenue per Active User (RPAU)
Average revenue generated from each active user.
Revenue per Active User (RPAU) calculates the average revenue generated from each active user. It's derived by dividing total revenue by the number of active users.
This metric helps assess user value and monetization effectiveness. It guides strategies for increasing user engagement and spending.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.