Sales Velocity
Measures how quickly sales are generated and deals are closed.
Sales Velocity measures how quickly sales are generated. It's calculated by multiplying the number of opportunities, average deal value, and win rate, then dividing by sales cycle length.
Understanding this helps in forecasting revenue and assessing sales efficiency.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.