Search to Purchase Time
Average time users take from initiating a search to completing a purchase.
Search to Purchase Time measures the average time users take from initiating a search to completing a purchase.
Shorter times suggest efficient search functionality and decision-making processes. Improving this metric enhances user experience and can boost conversions.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.