Seller Activation Rate
Percentage of registered sellers who become active by listing products or services.
Seller Activation Rate measures the percentage of registered sellers who become active by listing products or services. It's calculated by dividing active sellers by total registered sellers, then multiplying by 100.
A high rate suggests effective onboarding and seller engagement. Improving it can expand the marketplace's offerings.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.