Seller Churn Rate
Percentage of sellers who stop using the marketplace.
Seller Churn Rate is the percentage of sellers who stop using the marketplace. It's calculated by dividing lost sellers by total sellers at the start, then multiplying by 100.
Reducing seller churn is important for maintaining supply levels. It may involve improving seller support and platform features.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.