Seller Growth Rate
Percentage increase in active sellers over a period.
Seller Growth Rate measures the percentage increase in active sellers. It's calculated by subtracting the initial number of sellers from the final number, dividing by the initial number, then multiplying by 100.
A positive rate indicates expanding supply. It can enhance the platform's offerings and attractiveness.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.