Supply/Demand Ratio
Comparison of the number of sellers or listings to buyers or requests on the platform.
The Supply/Demand Ratio compares the number of sellers or listings to the number of buyers or requests. It helps assess market liquidity and balance.
An optimal ratio ensures that buyers find what they need while sellers have adequate demand. Imbalances can lead to poor user experiences and affect Time to Fill metrics.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.