Take Rate
Percentage of each transaction that the marketplace retains as revenue.
The Take Rate is the percentage of each transaction that a marketplace retains as revenue. It's calculated by dividing the marketplace's revenue by the Gross Merchandise Volume (GMV). A higher take rate indicates more revenue per transaction but could deter users if set too high.
Understanding the optimal take rate is crucial for balancing profitability and competitiveness. It affects seller participation and pricing strategies, influencing the overall health of the marketplace ecosystem.
Explore others
Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.