Time to First Purchase
Average time it takes for new users to make their first purchase.
Time to First Purchase measures the average time it takes for new users to make their first purchase.
Shorter times indicate effective onboarding and immediate value realization. Reducing this metric can improve conversion rates and revenue.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.