Traffic Sources
Origin points from where users are coming to the marketplace.
Traffic Sources identify where users are coming from, like organic search or paid ads.
Understanding sources helps optimize marketing strategies and budget allocation. It informs user acquisition efforts.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.