User Acquisition Rate
Rate at which new users are joining the marketplace.
User Acquisition Rate measures how quickly new users are joining. It's calculated by dividing new users by total users, then multiplying by 100.
A high rate indicates effective marketing and platform attractiveness.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.