User Engagement
Level of active interaction users have with the marketplace.
User Engagement refers to how actively users interact with the marketplace, including time spent, pages viewed, and actions taken.
Higher engagement often leads to better retention and conversion rates. It can be improved through personalized experiences and relevant content.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.