User Net Adds
Net number of users added, accounting for both gains and losses.
User Net Adds is the net number of users added, calculated by subtracting users lost from users gained.
Monitoring helps understand overall growth and retention effectiveness. It's vital for assessing user base expansion.
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Take Rate
Percentage of each transaction that the marketplace retains as revenue.
Time to Fill
Average time it takes for a listing to be fulfilled or matched on the platform.
Gross Merchandise Volume (GMV)
Total value of goods or services sold through the marketplace over a specific period.
Customer Acquisition Cost (CAC)
Average cost incurred to acquire a new customer.
Lifetime Value (LTV)
Estimated total revenue a customer generates over their relationship with the marketplace.